Sport Innovation Challenge (SIC)
By Haskins Sport Society
An annual challenge to engage students in the development of innovative solutions to current and future challenges of the sport industry.
Students are creative, bring new perspectives, and are our future leaders.
Giving them a voice helps decision-makers develop and implement innovative ideas and solutions for the world of tomorrow.
What is the SIC?
The student teams of 4 to 6 participants will each be assigned a mentor to help guide them throughout the challenge. These professionals in the sports industry bring years of experience and knowledge to the challenge, helping students develop feasible and impactful ideas.
You and your team of 4-6 students will be tasked to ideate innovative solutions to one of the four problematics below & deliver a 5min pitch-style presentation to our panel of judges. You are free to register by yourself or as a team!
This year’s main partner
For the 2022 edition, we have the great pleasure to introduce our main partner: the Freeride World Tour! FWT is the worldwide circuit of freeride snowboarding and skiing with the best riders in the world competing on the most legendary and challenging alpine faces at the most renowned ski resorts across the world.
This year, students will have to develop solutions to the problematics set by Freeride World Tour:
How can the FWT diversify their revenue streams and ensure a safe economic growth?
How can the FWT offer more value and make themselves an attractive partner for mountain resorts?
How can the FWT engage more girls and women as both athletes and spectators?
How can the FWT adapt and interact with their audience through new communication efforts?
Innovation - 20%
Creativity, originality, and relavance of the presented ideas.
Do the ideas address the problematic in an innovative way?
Sustainability - 20%
Solutions aimed at enhancing ecological, economical or social sustainability.
Are ideas considered sustainable in at least one of the three pillars?
Legacy - 20%
Alignment with the organization’s brand and core values for years to come.
Feasibility - 20%
Ease of implementation and thought of required resources.
Is the execution of the ideas within the perceived capacities of the organization?
Presentation - 20%
Quality of presentation (oral & visual).
Are the ideas well articulated and presented?
Congratulations to the sic 2022 winners!
A big thank you to all the participating teams for their engagement and great work!
Thank you to the Jury for your presence and your valuable feedback during the Final!
Kick Off’s Speakers
Freeride World Tour Champion 2022
Maxime became the world freeride champion after his first year at the highest level of the discipline
Aneesh Surender Madani
Head of Global Digital Partnerships and Innovation for the Olympics
After many years of experience at Twitter, Aneesh is currently the Head of Global Digital Partnerships and Innovation at the International Olympic Committee.
Freeride Skiing Legend, Motivational Speaker, Athlete, Engineer, Entrepreneur and Brand Ambassador
Dominique Perret has defined himself and his career by the passion to look beyond the norm, to travel a path where there are no pioneers and no finish lines.
Advisor on Corporate Transformation, Innovation, and Growth
Vincent enables innovation across organizations and contributes to the transformation and growth of companies.
October 8th - Synathlon, Université de Lausanne
KICK-OFF and Workshop 1
Presentation of problematics, keynote speakers, and meeting the mentors.
Workshop topic: Social innovation. The process and components of social innovation
October 28th, 17h-18h - Online
Workshop topic: Product to Market Fit. It refers to the adequacy between a product/service and its market. In this module, we will introduce you to the Value Proposition Canva tool in order to determine if the solution you are developing meets the needs of your target market. We will cover the following topics: customer segment and value proposition.
November 18th - Online
Workshop topic: Pitching technique. How to effectively present ideas under a time constrain
December 3rd - Online
Split into groups based on chosen problematics, the teams will pitch their ideas to a jury
December 9th - Ittigen (bern)
The selected teams will present their pitch to a live audience and battle it out for the title of SIC 2022 Winner!
The Challenge is organized in collaboration with
ThinkSport is the thought leader and trusted advisor for organisations engaged in sport and physical activity, in Switzerland and beyond. Based in the Olympic Capital of Lausanne, their unique location and network enable them to push for transformation and innovation.
Their mission is to boost innovation and the social- economical space of sport and physical activity through different services such as THE SPOT, the NTNInnovation Booster (powered by Innosuisse), Acceleration programs, Think Tanks and much more.
HUB Entrepreneurship and Innovation of UNIL
The mission of the HUB is to enhance entrepreneurial spirit across the seven faculties of the University of Lausanne so that our graduates and community can contribute in a relevant and meaningful way to our region and to the future of our society.
Swiss University Sport
Swiss University Sports includes 15 local university sports organizations (HSOs) with a total of 200,000 student members. More than 80 sports are offered in the mass sports sector, and more than 30 in the top sports sector.
While the local HSOs mainly organize the huge « Sport for All » offer, the federation centrally takes care of the top sports and the selection of national selection teams for the supply of student world championships and Universiades.
The Haskins Team
Ana Garcia Fernandez
Carla Perez Cortes